Pre-launch campaign checklist
A complete launch QA checklist for DNS, accounts, leads, sequences, schedule, tracking, and first-day monitoring.
A pre-launch checklist catches the boring mistakes that create bounces, broken personalization, missing replies, and stalled campaigns.
Use this before every new audience launch
Most campaign problems are not strategic problems. They are missed setup steps: no active sender, broken variables, wrong timezone, stale list, missing DNS, or tracking turned on without a tracking domain.
1. Technical setup
Run Test Domain Setup for every sending domain.
Confirm MX, SPF, DKIM, and DMARC are passing or intentionally still propagating.
Set up a custom tracking domain before enabling open or link tracking.
Confirm forwarding from outreach domains to your main website if you use separate sending domains.
2. Sending accounts
Every account assigned to the campaign is connected and active.
Sender names match the signature and brand context.
Daily limits are conservative for new accounts and realistic for the schedule.
Inbox rotation only includes healthy accounts from the right brand or domain context.
3. Leads and variables
The campaign has leads assigned and eligible to send.
CSV fields are mapped correctly, especially email, firstName, companyName, and any custom variables.
Duplicate leads are removed or intentionally allowed by your workflow.
Several previews have been checked, including leads with incomplete optional data.
4. Sequence quality
Every sequence step is saved.
Follow-up timing feels natural and the thread behavior is intentional.
Unsubscribe text or link is present where your process requires it.
Formatting is clean and test emails look normal in a real inbox.
The CTA is simple enough to answer without a meeting-length explanation.
5. Schedule and first-day monitoring
Timezone matches the recipient market.
Sending days and windows are not accidentally too narrow.
The first batch is small enough to monitor.
Someone owns Unibox replies on launch day.
You will review bounces, replies, and account issues before scaling.
Done well, this should leave you with
A cleaner Outlio setup, fewer avoidable campaign issues, and a more reliable path from setup to replies.
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