4 min read

Custom tracking domain

Set up branded tracking for opens and links.

A custom tracking domain keeps tracking links aligned with your sending domain instead of a shared tracking domain.

1

What this helps you do

A custom tracking domain keeps tracking links aligned with your sending domain instead of a shared tracking domain.

2

Recommended workflow in Outlio

Choose a subdomain such as track.yourdomain.com.

Add the CNAME record shown by Outlio or your tracking setup.

Keep the record DNS-only if your DNS host has proxy controls.

Enable custom tracking for the account or campaign.

Send a preview and click the tracked link to confirm it resolves.

3

Quality checks

  • Use a subdomain, not the root domain.
  • Do not use the same subdomain for another tool.
  • If deliverability matters more than open data, consider disabling open tracking.
4

Common mistakes to avoid

  • Proxying the tracking record through Cloudflare when it should resolve directly.
  • Using a subdomain already used for a website.

Done well, this should leave you with

A cleaner Outlio setup, fewer avoidable campaign issues, and a more reliable path from setup to replies.

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