Campaign analytics
Track the performance of individual campaigns. See what's working and identify areas for improvement.
Accessing Campaign Analytics
Open your campaign
Go to Campaigns and click on the campaign you want to analyze.
View the Overview tab
The Overview tab shows key metrics at a glance including sends, opens, clicks, and replies.
Campaign Dashboard
1,234
Sent
52%
Open Rate
8%
Click Rate
12%
Reply Rate
Example campaign dashboard showing key metrics
Step-by-Step Breakdown
View performance for each step in your sequence. This helps identify which follow-ups are most effective.
| Step | Sent | Opens | Replies |
|---|---|---|---|
| Step 1 (Initial) | 1,000 | 520 (52%) | 80 (8%) |
| Step 2 (Follow-up) | 800 | 400 (50%) | 45 (5.6%) |
| Step 3 (Break-up) | 650 | 350 (54%) | 25 (3.8%) |
Using Analytics to Improve
Compare campaigns
Run A/B tests by creating similar campaigns with different messaging. Compare metrics to see what resonates with your audience.
Optimize weak steps
If a follow-up has low engagement, rewrite it. Test different approaches, lengths, and CTAs.
Track over time
Monitor how your metrics change as the campaign runs. Early data may differ from final results as more leads move through the sequence.
Real-Time Updates
Analytics update in real-time as emails are sent, opened, and replied to. Check back regularly to monitor campaign progress.
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