5 min read

Deliverability basics

Improve the odds that campaigns reach inboxes.

Overview

Deliverability is the combined result of DNS, list quality, sender history, content, and recipient engagement.

Authenticate domains with SPF, DKIM, and DMARC.

Use verified and relevant lead lists.

Start with conservative sending volume.

Keep email copy simple and low-friction.

Watch bounces and replies after launch.

Replies are a strong positive signal.

Plain-text style emails often perform well.

Use custom tracking domains when tracking links are enabled.

A cleaner Outlio setup, fewer avoidable campaign issues, and a more reliable path from setup to replies.

Prepare accounts before campaign traffic.

Write concise emails that earn responses.

Build campaigns around one audience at a time.

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