3 min read

Scheduling your campaign

Configure when your emails are sent by setting sending windows, timezones, and which days of the week to send.

Why Scheduling Matters

Sending emails at the right time increases open rates and responses. Most business emails are read during work hours, so timing your sends appropriately can significantly improve campaign performance.

Best Practices

Tuesday through Thursday tend to have the highest open rates. Avoid weekends and Monday mornings when inboxes are full. Mid-morning (9-11 AM) often performs best.

Schedule Settings

Timezone

Set the timezone for your sending schedule. Emails will be sent during your specified hours in this timezone.

Example: If you set 9 AM - 5 PM EST, emails will send during those hours regardless of where your leads are located.

Sending Hours

Define the time window during which emails can be sent. Emails will only be sent during these hours.

Start

9:00 AM

to
End

5:00 PM

Days of the Week

Select which days emails should be sent. Unselected days will be skipped, and emails will queue for the next active day.

SunMonTueWedThuFriSat

How to Set Your Schedule

1

Go to the Schedule tab

Open your campaign and click on the Schedule tab.

2

Set your timezone

Select your timezone from the dropdown. This determines when your sending hours apply.

3

Choose sending hours

Set the start and end times for your sending window. Emails will only be sent between these hours.

4

Select active days

Click on the days you want to send emails. Most B2B campaigns perform best on weekdays only.

Schedule saved!

Your schedule is automatically saved. When you start the campaign, emails will be sent according to this schedule.

Recommended Schedules

B2B (US-based leads)

  • Timezone: EST or recipient's timezone
  • Hours: 9:00 AM - 5:00 PM
  • Days: Monday - Friday

B2B (European leads)

  • Timezone: CET or recipient's timezone
  • Hours: 9:00 AM - 6:00 PM
  • Days: Monday - Friday

Founder/CEO outreach

  • Timezone: Recipient's timezone
  • Hours: 7:00 AM - 9:00 AM
  • Days: Tuesday - Thursday

Aggressive outreach

  • Timezone: Your timezone
  • Hours: 8:00 AM - 8:00 PM
  • Days: Monday - Saturday

Next Steps

Was this article helpful?