OutlioDashboard
3 min read

Adding an unsubscribe link

Give recipients a clear opt-out path.

Overview

Unsubscribe links reduce complaints and help you honor opt-out requests quickly.

Recommended workflow

1

Add the unsubscribe variable or link to your sequence.

2

Keep the language simple.

3

Send a test and click the link.

4

Confirm unsubscribed leads stop receiving campaign emails.

5

Keep opt-out wording consistent across campaigns.

Tips that make this work better

Tip

A clear opt-out can protect sender reputation.

Tip

Do not hide unsubscribe text in tiny or deceptive formatting.

Tip

Use respectful language.

Common mistakes to avoid

  • Removing opt-out options to improve vanity metrics.
  • Continuing to contact unsubscribed leads manually.

Done well, this should leave you with

A cleaner Outlio setup, fewer avoidable campaign issues, and a more reliable path from setup to replies.

Related articles

Creating a campaign

Set up a cold email campaign from scratch.

Writing email sequences

Craft initial emails and follow-ups that get replies.

Using variables for personalization

Personalize emails with lead and sender data.

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