Inbox rotation
Use multiple email accounts in a single campaign to scale your outreach while protecting sender reputation and improving deliverability.
What is Inbox Rotation?
Inbox rotation (also called sender rotation) distributes your campaign emails across multiple sending accounts. Instead of sending all emails from one account, the load is spread across several accounts, protecting each account's reputation.
Account 1 sends to Lead A
Account 2 sends to Lead B
Account 3 sends to Lead C
Why Use Inbox Rotation?
Scale Safely
Send more emails without overloading any single account. Each account stays within safe daily limits.
Protect Reputation
Distribute sending volume to keep each account's reputation healthy. If one account has issues, others continue sending.
Better Deliverability
Lower volume per account means better inbox placement. Email providers trust accounts with moderate sending patterns.
Redundancy
If one account gets temporarily limited or disconnected, your campaign keeps running with the other accounts.
How to Set Up Inbox Rotation
Connect multiple email accounts
First, make sure you have multiple email accounts connected in yourEmail Accounts section.
Go to the Accounts tab
Open your campaign and click on the Accounts tab.
Select sending accounts
Check the boxes next to each email account you want to use for this campaign. Selected accounts will share the sending load.
You're set!
When you start the campaign, emails will automatically rotate between the selected accounts. Each lead will receive all emails from the same account for consistency.
Lead-Account Assignment
Once a lead receives their first email from an account, all follow-up emails in the sequence come from that same account. This maintains consistency and keeps the email thread intact. Replies will also go to that specific account.
Best Practices
Use similar account names
For consistency, use accounts from the same domain or with similar sender names. This helps maintain brand consistency.
Keep accounts warmed up
Make sure all accounts in the rotation have been properly warmed up before adding them to a campaign. Cold accounts hurt deliverability.
Balance the load
Set similar daily limits on all accounts in the rotation. This ensures even distribution and prevents overloading any single account.
Start with 3-5 accounts
For most campaigns, 3-5 accounts is a good starting point. Add more as you scale up your sending volume.
Don't Mix Personal and Business
Avoid mixing personal Gmail accounts with business Google Workspace accounts in the same campaign. Stick to one type for consistency and to maintain professional appearance.
Next Steps
Was this article helpful?