Managing bounced leads
Respond to bounces and protect sending quality.
Bounces indicate invalid addresses, mailbox problems, or domain-level delivery issues.
What this helps you do
Bounces indicate invalid addresses, mailbox problems, or domain-level delivery issues.
Recommended workflow in Outlio
Review bounced leads in campaign results.
Remove or stop sending to bounced contacts.
Check whether bounces cluster by domain or list source.
Lower volume if bounces spike.
Verify future lists before upload.
Quality checks
- A high bounce rate is usually a list-quality issue.
- Separate hard bounces from temporary provider failures.
- Use bounce trends to judge data vendors.
Common mistakes to avoid
- Continuing to send to bounced contacts.
- Ignoring a sudden bounce spike after DNS changes.
Done well, this should leave you with
A cleaner Outlio setup, fewer avoidable campaign issues, and a more reliable path from setup to replies.
Related articles
Creating a campaign
Set up a cold email campaign from scratch.
Writing email sequences
Craft initial emails and follow-ups that get replies.
Using variables for personalization
Personalize emails with lead and sender data.
Using spintax for variation
Create lightweight copy variation in campaign emails.
Uploading leads via CSV
Import prospects and map CSV fields.
Scheduling your campaign
Set days, windows, and timezone rules.
Was this article helpful?
Need more help? Contact Support