4 min read

Warming accounts before sending

Prepare accounts before campaign traffic.

Overview

Outlio recommends using accounts that already have healthy sending history before assigning them to campaigns.

Create or acquire business mailboxes ahead of launch.

Complete DNS records early.

Use a reputable warmup process outside Outlio if accounts are new.

Start campaign limits conservatively.

Increase volume only after healthy delivery and reply signals.

Warmup is not a replacement for targeting.

Keep new domains separate from critical brand domains.

Monitor replies and bounces when transitioning from warmup to real sends.

A cleaner Outlio setup, fewer avoidable campaign issues, and a more reliable path from setup to replies.

Improve the odds that campaigns reach inboxes.

Write concise emails that earn responses.

Build campaigns around one audience at a time.

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