OutlioDashboard
4 min read

Clean HTML and formatting

Avoid hidden formatting that hurts deliverability.

Overview

Copy pasted text can include extra HTML, fonts, and styling that make emails look less natural.

Recommended workflow

1

Paste text as plain text when possible.

2

Use the editor to apply only simple formatting.

3

Clear formatting after copying from docs or websites.

4

Send a test email and inspect spacing.

5

Prefer clean, readable plain text for cold outreach.

Tips that make this work better

Tip

Simple emails often feel more personal.

Tip

Avoid heavy images and excessive links.

Tip

Keep signatures lightweight.

Common mistakes to avoid

  • Pasting from a design tool into the email body.
  • Using many font sizes and colors.

Done well, this should leave you with

A cleaner Outlio setup, fewer avoidable campaign issues, and a more reliable path from setup to replies.

Related articles

Creating a campaign

Set up a cold email campaign from scratch.

Writing email sequences

Craft initial emails and follow-ups that get replies.

Using variables for personalization

Personalize emails with lead and sender data.

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