Clean HTML and formatting
Avoid hidden formatting that hurts deliverability.
Copy pasted text can include extra HTML, fonts, and styling that make emails look less natural.
What this helps you do
Copy pasted text can include extra HTML, fonts, and styling that make emails look less natural.
Recommended workflow in Outlio
Paste text as plain text when possible.
Use the editor to apply only simple formatting.
Clear formatting after copying from docs or websites.
Send a test email and inspect spacing.
Prefer clean, readable plain text for cold outreach.
Quality checks
- Simple emails often feel more personal.
- Avoid heavy images and excessive links.
- Keep signatures lightweight.
Common mistakes to avoid
- Pasting from a design tool into the email body.
- Using many font sizes and colors.
Done well, this should leave you with
A cleaner Outlio setup, fewer avoidable campaign issues, and a more reliable path from setup to replies.
Related articles
Creating a campaign
Set up a cold email campaign from scratch.
Writing email sequences
Craft initial emails and follow-ups that get replies.
Using variables for personalization
Personalize emails with lead and sender data.
Using spintax for variation
Create lightweight copy variation in campaign emails.
Uploading leads via CSV
Import prospects and map CSV fields.
Scheduling your campaign
Set days, windows, and timezone rules.
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