4 min read
High bounce rate
Fix lead quality and delivery issues.
Overview
High bounces are one of the fastest signs to pause and investigate.
Recommended workflow
1
Pause or reduce sending.
2
Identify whether bounces cluster by list source.
3
Remove bounced leads.
4
Verify the list before relaunching.
5
Check DNS if many domains bounce suddenly.
Tips that make this work better
Tip
Use bounce rate to evaluate vendors.
Tip
Do not continue sending to invalid addresses.
Tip
Separate list issues from provider outages.
Common mistakes to avoid
- Uploading more leads from the same bad source.
- Assuming bounces are harmless because sends continue.
Done well, this should leave you with
A cleaner Outlio setup, fewer avoidable campaign issues, and a more reliable path from setup to replies.
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