Campaigns

19 articles

Create campaigns, write sequences, schedule sends, and tune campaign options.

Build campaigns in layers

Create the campaign, add leads, write the sequence, assign accounts, set schedule windows, preview everything, then launch gradually.

Creating a campaign

Set up a cold email campaign from scratch.

3 min read

Writing email sequences

Craft initial emails and follow-ups that get replies.

5 min read

Using variables for personalization

Personalize emails with lead and sender data.

3 min read

Using spintax for variation

Create lightweight copy variation in campaign emails.

3 min read

Uploading leads via CSV

Import prospects and map CSV fields.

4 min read

Scheduling your campaign

Set days, windows, and timezone rules.

3 min read

Campaign settings and options

Configure tracking, limits, and sending behavior.

4 min read

Inbox rotation

Use multiple sending accounts in one campaign.

3 min read

Preview and send test emails

Catch variable, formatting, and tracking issues before launch.

4 min read

Time to wait between steps

Choose follow-up delays that feel natural.

3 min read

Keep follow-ups in the same thread

Make follow-ups feel connected to the first email.

3 min read

Sequence templates

Reuse proven campaign copy structures.

4 min read

Create email variants for testing

Compare different subject lines and body angles.

5 min read

Adding an unsubscribe link

Give recipients a clear opt-out path.

3 min read

Clean HTML and formatting

Avoid hidden formatting that hurts deliverability.

4 min read

Open and link tracking

Understand tracking tradeoffs and setup needs.

4 min read

Managing bounced leads

Respond to bounces and protect sending quality.

4 min read

Pause and edit an active campaign

Make changes without creating confusion.

3 min read

Duplicate campaigns

Clone a campaign for a new segment or test.

3 min read

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