Open and link tracking
Understand when to use open and link tracking, what it changes in the email, and why custom tracking domains matter.
Tracking can add useful analytics, but it changes email content and should be used intentionally.
Tracking tradeoffs
Tracking can help diagnose engagement, but opens are not perfectly reliable and tracked links add redirects to the email. Use tracking because it helps a decision, not because every metric is interesting.
When tracking is useful
- You are testing subject line or email-angle engagement.
- You need click data for a specific resource or offer.
- You have a custom tracking domain configured.
- You understand that replies remain the stronger signal.
Before enabling tracking
Set up the custom tracking domain.
Send a test email and click tracked links.
Keep the email to one clear link when possible.
Compare reply quality and bounces after enabling tracking.
Done well, this should leave you with
A cleaner Outlio setup, fewer avoidable campaign issues, and a more reliable path from setup to replies.
Related articles
Was this article helpful?
Need more help? Contact Support