4 min read

Open and link tracking

Understand tracking tradeoffs and setup needs.

Overview

Tracking can add useful analytics, but it changes email content and should be used intentionally.

Decide whether opens, clicks, or replies are the metric you need.

Set up a custom tracking domain before link tracking.

Enable tracking in campaign options.

Test tracked links in a preview email.

Compare reply quality, not just tracked events.

Open tracking is less reliable than replies due to privacy features.

Disable tracking for sensitive deliverability tests.

Use one link when possible.

A cleaner Outlio setup, fewer avoidable campaign issues, and a more reliable path from setup to replies.

Set up a cold email campaign from scratch.

Craft initial emails and follow-ups that get replies.

Personalize emails with lead and sender data.

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