4 min read
Tracking links and deliverability
Use tracking intentionally.
Overview
Tracking adds analytics but can introduce link and pixel signals that some inboxes treat cautiously.
Recommended workflow
1
Decide what you truly need to track.
2
Set up a custom tracking domain if using link tracking.
3
Keep links minimal.
4
Consider disabling open tracking for deliverability tests.
5
Use replies as the primary success metric.
Tips that make this work better
Tip
One clear link is better than several competing links.
Tip
A booked meeting is more valuable than a click.
Tip
Test emails in a real inbox.
Common mistakes to avoid
- Using shared tracking links for every campaign.
- Optimizing only for opens.
Done well, this should leave you with
A cleaner Outlio setup, fewer avoidable campaign issues, and a more reliable path from setup to replies.
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