Lead statuses explained
Understand where leads are in the campaign lifecycle.
Statuses help you see whether a lead is pending, contacted, replied, bounced, stopped, or converted.
What this helps you do
Statuses help you see whether a lead is pending, contacted, replied, bounced, stopped, or converted.
Recommended workflow in Outlio
Review statuses from the campaign Leads tab.
Filter by status to diagnose issues.
Stop sending to leads who should not continue.
Use Unibox labels for reply intent.
Export results when you need external reporting.
Quality checks
- Statuses are operational, labels are conversational.
- Use status filters before assuming a campaign is broken.
- Check bounces separately from no-reply leads.
Common mistakes to avoid
- Manually changing statuses without understanding campaign impact.
- Ignoring stopped leads when reviewing totals.
Done well, this should leave you with
A cleaner Outlio setup, fewer avoidable campaign issues, and a more reliable path from setup to replies.
Related articles
CSV formatting for lead imports
Prepare a CSV that imports cleanly.
Mapping CSV fields
Match uploaded columns to Outlio fields.
Required and recommended lead fields
Know which lead data matters most.
Duplicate lead handling
Avoid sending the same person repeated outreach.
Stop sending to specific leads
Prevent future sequence steps for selected contacts.
Export campaign leads
Download leads and campaign outcome data.
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