3 min read
Lead statuses explained
Understand where leads are in the campaign lifecycle.
Overview
Statuses help you see whether a lead is pending, contacted, replied, bounced, stopped, or converted.
Recommended workflow
1
Review statuses from the campaign Leads tab.
2
Filter by status to diagnose issues.
3
Stop sending to leads who should not continue.
4
Use Unibox labels for reply intent.
5
Export results when you need external reporting.
Tips that make this work better
Tip
Statuses are operational, labels are conversational.
Tip
Use status filters before assuming a campaign is broken.
Tip
Check bounces separately from no-reply leads.
Common mistakes to avoid
- Manually changing statuses without understanding campaign impact.
- Ignoring stopped leads when reviewing totals.
Done well, this should leave you with
A cleaner Outlio setup, fewer avoidable campaign issues, and a more reliable path from setup to replies.
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