5 min read
Lead enrichment prompts
Use custom lead fields to improve personalization.
Overview
Enrichment fields can turn generic outreach into more specific, relevant copy when the data is accurate.
Recommended workflow
1
Decide which fact would make the email more relevant.
2
Add that fact as a CSV column or custom field.
3
Reference it naturally in the sequence.
4
Preview rows with and without enrichment.
5
Remove fields that do not improve the message.
Tips that make this work better
Tip
Use one strong custom insight instead of five weak ones.
Tip
Keep claims verifiable.
Tip
Do not over-personalize with awkward details.
Common mistakes to avoid
- Using enrichment that sounds scraped or invasive.
- Letting optional fields break sentence grammar.
Done well, this should leave you with
A cleaner Outlio setup, fewer avoidable campaign issues, and a more reliable path from setup to replies.
Related articles
Was this article helpful?
Need more help? Contact Support