3 min read
Interpreting bounce rate
Use bounce data to judge list and domain health.
Overview
Bounce rate reveals whether emails are reaching valid mailboxes.
Recommended workflow
1
Review bounce rate after each import or send batch.
2
Check if bounces cluster around one lead source.
3
Remove bounced leads.
4
Verify future lists before importing.
5
Check DNS and provider issues if bounces spike suddenly.
Tips that make this work better
Tip
Keep bounce rate low before scaling volume.
Tip
Hard bounces usually mean bad addresses.
Tip
Temporary bounces may reflect provider or throttling issues.
Common mistakes to avoid
- Continuing to send to a source with repeated bounces.
- Blaming copy for a list-quality problem.
Done well, this should leave you with
A cleaner Outlio setup, fewer avoidable campaign issues, and a more reliable path from setup to replies.
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