Analytics
6 articles
Read campaign metrics, account health, reply rates, and performance trends.
Measure replies, not just opens
Use analytics to compare sequence quality, sending account health, reply intent, bounces, and booked opportunities.
Understanding core metrics
Read sends, opens, clicks, replies, bounces, and opportunities.
4 min read
Campaign analytics
Evaluate one campaign in detail.
5 min read
Account health analytics
Spot sender issues before they harm campaigns.
4 min read
Interpreting reply rate
Understand what reply rate says about message-market fit.
4 min read
Interpreting bounce rate
Use bounce data to judge list and domain health.
3 min read
Exporting reports
Download data for analysis or team review.
3 min read
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